Christine’s Beauty & Wellness Journey
30 Years of Beautiful You
From Reading, PA to Charlotte, NC
Beautiful You by Christine began in Reading, PA in 1997 with a vision to help clients look and feel beautiful. My three children were in elementary school, and I wanted a career balancing motherhood with my passion for beauty. Launching my own business provided flexibility to parent full-time while creating a thriving permanent makeup and skin care practice.
Growing Into a Full-Service Beauty Studio
What started as a nail salon grew into a full-service beauty studio offering permanent makeup, advanced skin care, electrolysis, and corrective esthetics. My passion for enhancing natural features fueled expansion into brows, lips, eyeliner, skin treatments, scar camouflage, and medical tattooing.
Relocating to Charlotte, NC
After decades serving Pennsylvania, I relocated to Charlotte, NC to expand Beautiful You by Christine. In 2023, I opened a permanent makeup studio in Charlotte, NC, continuing my mission of blending beauty with science. The overwhelming community response allowed a second Charlotte studio within one year to meet increasing demand.
Building a Premier PMU Training Academy
As expertise grew, so did demand for education and training. Today, Beautiful You by Christine operates a permanent makeup training academy in Charlotte, NC. We provide fundamentals, advanced courses, specialty workshops, and mentorship, empowering artists with skills, confidence, and business knowledge.
Commitment to Excellence in Beauty & Wellness
With over 30 years of permanent makeup and medical tattooing experience, I pursue advanced education to remain at the forefront of industry standards. As an A4M Fellow, I bring integrative wellness knowledge and act as a physician liaison, bridging health and beauty.
Through certification as a Performance Coach, I guide clients toward lifestyle goals and long-term wellness. By combining medical insight with beauty expertise, I help clients achieve natural results that go beyond treatments. At Beautiful You by Christine, we listen, we care, and we transform.
Christine Castellano is the Owner and Operator of Beautiful You by Christine, LLC. Her career in Electrology, Laser, Oncological Skin Care, Permanent Makeup and Health and Performance Coaching spans over the course of 30 years.
Electrologist & Laser Technician
In 2004 I decided to explore other service areas and I went to California to start my training for certification in electrolysis because there is no licensing for electrology in the state of Pennsylvania. After completing my electrologist training, I enrolled at Dectro International in Canada for other types of electrolysis and laser services. As my service menu began to grow, so did my client list. Expanding seemed like the next logical step.
With the number of new clients I was receiving, it seemed appropriate to continue my electrology studies to better serve a broader community. I took the National Boards through the American Electrology Association in early 2010 to confirm my status as a CPE.
The new clients kept coming, and because I was in the bigger space, I decided to grow my service menu. In the second half of 2010, I chose to continue my education and enrolled in Gold Laser Institute (now Canadian Laser Institute) to complete my certification as a laser technician. GLI is where my interest in skincare really blossomed. With a growing service menu, my client list also began to grow. My laser service menu attracted not just people looking for hair reduction, but many clients came to me looking for post surgical scar correction and skin rejuvenation.
Oncological Esthetics
Skincare continued to fascinate me and there were so many avenues for me to explore, and that exploration took me back to cosmetology school to obtain my Pennsylvania Esthetics License. I had numerous clients undergoing chemotherapy and I was researching services to offer them while they were receiving cancer treatments. When I received my license in 2012, I completed my oncological skin care certification, and my business changed forever.
As an oncological skincare provider I was seeing an increase in clients undergoing treatment for breast cancer. Many of these clients had reconstructive surgery and were looking to have 3D areola reconstruction. With a comprehensive background in dermal anatomy and an education on removing pigment, I started to research the tattooing process to achieve the realistic nature of areola re-pigmentation. I wanted to better serve my breast cancer survivors and clients looking for scar correction or camouflaging. To better understand paramedical tattooing, the depositing of pigment into the skin, color theory, and scar correction, I decided to take a course in permanent makeup.
Permanent Makeup
At first, I never imagined I would be performing permanent makeup services. Many of my early clients came to me for oncological skin care treatments, but not all of them were breast cancer patients. Increasingly, they began asking about permanent eyebrows and other cosmetic tattooing options. As requests grew, I decided to embrace this new direction. Because I had always loved makeup and considered it my favorite hobby, the transition from paramedical tattooing to permanent makeup felt natural. What I didn’t expect was that permanent eyebrows would become my most requested and in-demand service.
As the industry advanced, with new products, pigments, and devices specifically designed for PMU procedures, innovative styles and techniques emerged. To master them, I invested in continuous education, enrolling in every training I could access. I studied with leading permanent makeup educators across the United States, Europe, Asia, and South America, learning advanced methods from some of the world’s best artists.
This dedication not only elevated my skills but also expanded my professional network. Through these experiences, I gained recognition in the field and eventually became a proud member of the Society of Permanent Cosmetic Professionals, the gold standard for education, safety, and excellence in permanent cosmetics.
Medical Fellowship & Performance Coaching
In 2016, I was offered a fellowship with the Taurus Medical Group – American Academy of Anti-Aging Medicine. The A4M is a group of medical professionals who use education to better serve their patients. I graduated from the program with Practitioner Certification. This certification gave me access to seminars and conferences I otherwise wouldn’t have been able to attend. At one specific conference, I participated in a presentation on performance coaching, and it changed my perspective on how I could consult and help my clients. I got involved with Source Point Training, at first as a client, and eventually as a Certified Performance Coach.
30 Years of Service
2025 marks my 30th year in business. I am currently licensed to operate in North Carolina, Pennsylvania, Virginia, Florida and California. Education remains my top priority, and I am constantly enrolling in courses to sharpen my skill set and stay up to date with current trends and new methods across all of my service areas. My future goals are centered around education and training other permanent makeup artists. The more permanent makeup corrective clients I see, the more I see the need for better hands-on classes across the industry. Providing current and future permanent makeup artists with a comprehensive training program to improve the quality of their work is something I’m passionate about.
