Christine’s Beauty & Wellness Journey
Christine’s Story
30 Years of Beautiful You
From Reading, PA to Charlotte, NC
The Beginning: A Passion for Beauty and Balance
Beautiful You by Christine began with one clear mission—to help clients look and feel beautiful every day. Originally founded in Reading, PA, in 1997, the business started from my lifelong passion for beauty, artistry, and balance. At that time, I wanted a career that allowed me to balance motherhood with my love for esthetics. Therefore, launching my own business gave me flexibility, purpose, and the chance to build a thriving permanent makeup and skincare practice.
Expanding Into a Full-Service Beauty Studio
Over time, Beautiful You by Christine grew into a full-service beauty studio to include permanent makeup, advanced skincare and corrective esthetics. As a result, clients began to trust Beautiful You by Christine for expertise and beautiful, long-lasting results. As my experience expanded, so did my desire to share and empower new artists. Therefore, I founded the Beautiful You by Christine PMU Training Academy to provide education, mentorship, and business support. The academy offers is designed to help students master technique, build confidence, and achieve professional success in the permanent makeup industry.
Continuing a Commitment to Excellence
With over 30 years of experience, I remain dedicated to growth and education. Moreover, my certifications as an A4M Fellow and Performance Coach help me blend esthetics with integrative wellness. At Beautiful You by Christine, we listen, we care, and we transform lives through beauty, wellness, and education.
Christine Castellano is the Founder of Beautiful You by Christine, LLC. Her career in Electrology, Laser, Oncological Skin Care, Permanent Makeup and Health and Performance Coaching spans over the course of 30 years.
Electrologist & Laser Technician
In 2004 I decided to explore other service areas and I went to California to start my training for certification in electrolysis because there is no licensing for electrology in the state of Pennsylvania. After completing my electrologist training, I enrolled at Dectro International in Canada for other types of electrolysis and laser services. As my service menu began to grow, so did my client list. Expanding seemed like the next logical step.
With the number of new clients I was receiving, it seemed appropriate to continue my electrology studies to better serve a broader community. I took the National Boards through the American Electrology Association in early 2010 to confirm my status as a CPE.
As new clients continued to come in, I expanded my beauty treatment offerings to match the growing demand in my new, larger space. In the second half of 2010, I chose to continue my education and enrolled in Gold Laser Institute (now Canadian Laser Institute) to complete my certification as a laser technician. GLI is where my interest in skincare really blossomed. With a growing service menu, my client list also began to grow. My laser service menu attracted not just people looking for hair reduction, but many clients came to me looking for post surgical scar correction and skin rejuvenation.
Skincare has always fascinated me. There were so many directions to explore, and that curiosity eventually led me back to cosmetology school. I pursued my passion further and earned my Pennsylvania Esthetics License, allowing me to expand my expertise and serve clients with greater care and precision.
During that time, I began working with many clients undergoing chemotherapy. I wanted to create safe, supportive treatments for them while they received cancer care. Consequently, I researched specialized techniques to protect and restore sensitive skin. In 2012, I earned my Oncological Skincare Certification, and from that moment, my business transformed forever.
As an Oncological Skincare Provider, I noticed a steady increase in clients being treated for breast cancer. Many had completed reconstructive surgery and wanted natural, 3D areola reconstruction to restore confidence and balance. Because of my strong background in dermal anatomy and knowledge of pigment removal, I began studying the tattooing process for realistic areola re-pigmentation.
Furthermore, I wanted to better serve breast-cancer survivors and clients seeking scar correction or skin camouflage. To deepen my understanding of paramedical tattooing, I studied color theory, pigment behavior, and advanced scar-tissue techniques. Ultimately, this passion led me to enroll in a permanent makeup course, where I discovered how artistry and science could come together to transform lives.
At first, I never imagined I would be performing permanent makeup services. Many of my early clients came to me for oncological skin care treatments, but not all of them were breast cancer patients. Increasingly, they began asking about permanent eyebrows and other cosmetic tattooing options. As requests grew, I decided to embrace this new direction. Because I had always loved makeup and considered it my favorite hobby, the transition from paramedical tattooing to permanent makeup felt natural. What I didn’t expect was that permanent eyebrows would become my most requested and in-demand service.
As the industry advanced, with new products, pigments, and devices specifically designed for permanent makeup procedures, innovative styles and techniques emerged. To master them, I invested in continuous education, enrolling in every training I could access. I studied with leading permanent makeup educators across the United States, Europe, Asia, and South America, learning advanced methods from some of the world’s best artists.
This dedication not only elevated my skills but also expanded my professional network. Through these experiences, I gained recognition in the field and eventually became a proud member of the Society of Permanent Cosmetic Professionals, the gold standard for education, safety, and excellence in permanent cosmetics.
In 2016, I was offered a fellowship with the Taurus Medical Group – American Academy of Anti-Aging Medicine. The A4M is a group of medical professionals who use education to better serve their patients. I graduated from the program with Practitioner Certification. This certification gave me access to seminars and conferences I otherwise wouldn’t have been able to attend. At one specific conference, I participated in a presentation on performance coaching, and it changed my perspective on how I could consult and help my clients. I got involved with Source Point Training, at first as a client, and eventually as a Certified Performance Coach.
2025 marks my 30th year in business. I am currently licensed to operate in North Carolina, Pennsylvania, Virginia, Florida and California. Education remains my top priority, and I am constantly enrolling in courses to sharpen my skill set and stay up to date with current trends and new methods across all of my service areas. My future goals are centered around education and training other permanent makeup artists. The more permanent makeup corrective clients I see, the more I see the need for better hands-on classes across the industry. Providing current and future permanent makeup artists with a comprehensive training program to improve the quality of their work is something I’m passionate about.
Thank you for trusting Beautiful You by Christine for over 30 years of beauty, skincare, and permanent makeup excellence in Charlotte, NC. I’m excited to continue serving you with advanced treatments, training, and care for years to come!